A CNWB Affinity Portfolio allows you to issue credit and/or debit cards to your customer base and can be customized to allow you to "brand" the card in ways which will help you better market your product and the card. Unlike an Affinity Card credit card issued by a bank under either MasterCard or Visa, the CNWB card is a unique, "stand alone" product designed specifically for the e-commerce shopper. CNWB individually approves each merchant that accepts the card and as such the card can only be used at properly screened sites. There are a lot of creative ways to use your CNWB card portfolio. Using the Credit Card gives your customers unprecedented value and security in a process fraught with uncertainty. Having your own Affinity Card signals to your customers that indeed they do come first. They are incredible marketing tools and certainly aid in customer retention. The secured card option allows your customers to put money on a CNWB card and then use that card the same way they would the credit card, and with all the safety and versatility of the credit card. Gift Cards work very much like secured cards except that one customer is placing money on the card and then sending it to another person. This is also a great way to gain new customers and retain current customers. Promotional Cards can either function like gift cards or the merchant can place money on the cards and distribute them in support of some marketing effort. Promotional cards can be used in support of a specific event or a product or special marketing campaigns.